Blockchain-based AdTech startup Native Video Box conducts an ICO campaign, with presale starting on December, 1. Native Video Box is a decentralized video platform with eco approach to advertising based on blockchain and machine learning, which enables websites to enhance users’ experience with highly relevant content.
NVB shares 75% of ad views revenue with videos owners (15%) and website owners (60%): with those who actually create video content and those who bring it to the audience. These values and transparency grant the network fast organic growth and highest inventory quality standards, which attract the advertisers. NVB operates in the same niche with Taboola and Outbrain, but has a number of key advantages over other platforms. Learn about them here: https://nvb.digital
How does it work?
NVB has two types of advertising inventory:
– In-stream pre-rolls (short ads shown before video content)
– Native video (when advertiser pays for the show of the video like a “sponsored article” unit to promote the advertiser’s product).
Both types of ads are sold via programmatic ad service.
NVB guarantees high quality content: both advertisers and vloggers within its ecosystem have to provide content that matches the NVB editorial policy.
- User visits a page of the website from NVB network, for instance about tourism in Florida.
- We need a set of most relevant videos from the NVB video base to show as the thumbnails in our box.
- Using machine learning algorithms system automatically select that set for us- like these
- The visitor clicks consciously on thumbnail of an interesting video and it opens wide: but before the video itself, visitor sees the pre-roll ad (advertising video up to 15 seconds in length).
- Advertising view revenues is shared among webmasters (60%), right owners (15%) and a platform (25%).
NVB tokens are the currency of the service: all the transactions among system participants are conducted solely in tokens. To acquire ad impressions, advertiser needs to purchase NVB tokens.
Due to сryptocurrency nature of NVB tokens, it’s an easy way to make payments for each individual blogger or publisher in variety of countries, solving the problems with financial clearing and regulatory paperwork as well as high payment commissions of fiat banks (for currencies conversions).
By far, Native Video Box has developed an MVP with all machine learning stuff that has acquired local business traction and now has been refactoring the project to go global and implement blockchain. NVB tokens Pre-sale starts on December, 1 with significant benefits for early birds.